At the “Critical Semiotics” course of Prof. Massimo Leone
NeMoSanctI’s PI Jenny Ponzo will give a lecture inside the course “Critical Semiotics. From Sign to Ideology” of Prof. Massimo Leone, at the University of Shangai.
The lecture, entitled Ideology and the Semiotic Analysis of Literary Characters, will be held online, 17 September 2020, h. 14.10 – 17.40.
It is possible to read the abstract of the lecture clicking here or below:
Prof. Jenny PONZO
“Ideology and the Semiotic Analysis of Literary Characters”
The lesson deals with the origins of textual agency and inertia. Texts predominantly work as either indexes, icons, or symbols, according to Charles S. Peirce’s typology of signs. These three types exert agency to an increasing extent. The lesson seeks to determine the origin of this gradient in the dialectics between motivation and arbitrariness. The more a text is received as motivated, the likelier it is that it will exert a strong agency. This hypothesis leads to an articulation of the rhetoric of motivation and de-motivation through which communities of interpreters promote or demote the agentive force of texts.